Partner content: CSR, or Corporate Social Responsibility, has evolved hugely over the past decade, but it can be difficult to know what it really means or how to include it in your own workplace. In order to do the best practice of CSR the authors prefer to use following definition: “Corporate social responsibility is a commitment to improve community well being through discretionary business practices and contributions of corporate resources.”. CRS does not act like law which require people to follow. What’s become clear is that CSR is not just something which large multi-national companies and government bodies can indulge in. Support for using perceptual managerial data rather than external stakeholders and other secondary databases come from the theoretical literature and from practical research issues. Such perceptions of firm benefits and of the quality of stakeholder relations may be biased. In the past years, many retailers have been taking part in ‘Fare Trade’ products as they have become in the interest of customers. Firms do not yet engage in such fine-grained evaluation of their CSR projects. This should take account of the long-and short-term interests of customers, employees and workers throughout the wider value chain, as well as the general public. Many well known corporate social responsibility companies are larger, more established businesses with the comfortable means to give back to society. In response to such claim, Tesco states: “We have a long-standing commitment to source as much UK produce as possible” (Tesco, 2007). Thus, critics suggested that the best way for Tesco is to reduce packaging waste is to lessen the use of packaging materials in the first place rather than to recycle the materials after use. This year we launched our own brand Fair Trade bananas sourced from the Windward Islands” (Tesco, 2008). Though harmful effects on the environment were once dismissed as a necessary and unavoidable cost of doing business, pollution and excessive consumption of resources now also pose a social and political concern on a global level. The foundation of CR is a stakeholder-based view of value creation and an organisation’s responsibilities. We are part of McKesson Europe, a leading company in the healthcare sector with strong brands across 13 European countries. However, the agreement for firms to pursue both profitability and social responsibility and this should be the end of the discussion. There is considerable theoretical support for using perceptual data if, in fact, managerial decision making is driven by the beliefs of top management, it makes sense to ask how management perceive the environment and the extent to which they believe they are responding to CSR challenges in a strategic fashion. So what does it all mean? Society is expected to provide an environment in which business can develop and prosper, allowing investors to earn returns while ensuring that the stakeholders and their dependents can enjoy the benefits of their involvement without fear of arbitrary or unjust action. Hackston and Milne (1996) also supported the view that corporate entities should be held responsible for their actions that affect society. Ethical corporate social responsibility programmes focus on ensuring that all stakeholders in a business receive fair treatment, from employees to customers. For example, businesses might offer their employees the opportunity to volunteer with local charities during working hours or through matching gift programmes where workers’ donations to charities are matched by the company. … Within the last few decades’ corporate social responsibility (CSR) has been fast momentum across the business community and it is seen to be gradually higher on boardroom agendas. 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